The strategic management course

If a business unit of BMW decides to pursue a cost leadership strategy that will not work well with the overall firm strategy, it would be very difficult and could tarnish BMW's brand image, although that is not to say that it is impossible.

Introduction to Strategy In order to understand how to design a strategy, you must first review some definitions. Detail instructions to all these activities are contained herein. You can make appreciable progress, and still miss your goal by a fraction of a percent; or, you can be nowhere near the outcome you projected.

Many notable topics such as environmental scanning, corporate response to environmental change and sustainability, strategic and ethical behavior, industry analysis, and globalization of businesses will be addressed. Proctored Exam Policy Please note that the information contained in this section applies only if your course requires a proctored exam.

Apple does not have a search engine, so it allows Google and Microsoft to compete on the iPhone. GC; North Campus: This unit will explore why that is and how to determine the best strategy for growth.

Note that success on these learning engagement activities depends on your responsibility to read assigned materials — text chapters and other instructional materials presented under the course content link.

Understanding the culture of a firm and what motivates employees will allow strategy managers to extract more out of each individual. Student learning will be assessed by quizzes, a final exam, experiential learning assignments, and a team-developed strategic audit of a selected large company.

Evaluate company strategy and social value. Likewise, Microsoft competes in the operating system market, and Google has recently diverted resources to compete in this market with Google Chrome OS.

This unit will also underscore that firms must identify the market that they compete in.

Key Concepts for Strategic Management and Organizational Goals

I am sure the knowledge gained and mind sets developed will benefit our company. Material published by Euromatech shown here is copyrighted. The very approachable lecturers, combined with a nice blend of international participants made this programme a very rewarding experience for me.

By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily.

If they are no longer useful and relevant, articulate new ways to work toward your mission and vision. The key themes in this analysis are related to the excessive dependence on a few products and hence, the need to diversify its product range; the questions over its procurement practices and the negative publicity arising out of it; and the fact that its traditional markets have become saturated and hence, it urgently needs to enter new markets in the emerging economies.

Completing this unit should take you approximately 18 hours. For more information, please call or chat live with an Enrollment Representative. I will not represent someone else's work as my own I will not cheat, nor will I aid in another's cheating I will be honest in my academic endeavors I understand that if I am found responsible for academic misconduct, I will be subject to the academic misconduct procedures and sanctions as outlined in the Student Handbook Failure to adhere to the guidelines stated above may result in one of the following: Above all, the course leader will make extensive use of case examples and case studies of situations in which he has been personally involved.

Braun Medical Industries Sdn Bhd Excellently built programme that delivers true value given its structure and teaching quality. Outline value chain strategies. These range from its eye popping subscriber base to its market leadership in the domestic market and its global expansion plans as well as its double-digit profit and growth rates.

What sets your product or service apart from the competition. Describe the components of an internal analysis leading to strategic planning. Although it will draw upon many of the business courses that you have been exposed to, it does go beyond merely tying together the various functional courses you have had.

Temporary separation of the student from the University for a specific period of time. Understanding task-oriented and strategy-oriented behaviour Keeping teams focused on strategic objectives and requirements Leading multinational and multi-cultural teams Communicating effectively internally and externally Dealing with rapid advances in best practice Improved decision-making in different conditions Keeping programmes and projects on track and under control Training Methodology The Strategic Management in the Public Sector training course will combine presentations with instructor-guided interactive discussions between participants relating to their individual interests.

Please contact the professor directly if you have any questions. The Strategic Management in the Public Sector training course is suitable for a wide range of professionals employed in public sector institutions, but it will be particularly beneficial to: For more information about Blackboard's Accessibility Commitment, click here.

BUS501: Strategic Management

This company pursued a cost leadership strategy in conjunction with this differentiation strategy. Discuss how to categorize different industries. Students will be able to demonstrate knowledge of the interrelatedness of local, global, international, and intercultural issues, trends, and systems.

This unit focuses on the various methods a firm can use to pursue growth. There will be an emphasis on the theories behind the nature and function of organizations as a whole. The key theme in this article is that Google is poised on the edge of a new world where it can either make the next evolutionary leap or remain stuck in its current business model.


This sanction shall be recorded on the student's transcript. Engaging speakers that challenged the general mindset whilst sharing their worldly knowledge in an easy-to-understand manner. Transform your resume with a degree from a top university for a breakthrough price.

Our modular degree learning experience gives you the ability to study online anytime and earn credit as you complete your course assignments.

The Strategic Management in the Public Sector training course is suitable for a wide range of professionals employed in public sector institutions, but it will be particularly beneficial to: Programme managers in economic development.

Strategic Management

Jun 29,  · Strategic management is a process of developing long and short term goals, and aligning these objectives with an overall company mission. This hierarchy of.

The capstone for the self-directed specialization will provide a learning experience that integrates what you learned in Everyday Leadership, Designing and Managing Organizations, and Strategic Management and apply that learning to an actual business situation faced by a company.

The capstone deliverable consists of a strategic leadership and management plan covering the design and management. Building a strategic plan or engaging in strategic planning can make a difference, particularly when it has a long-term focus and is used as a management tool, rather than simply being an exercise in forms completion.

Traditional strategic planning can be broken down into four sequential steps: market research; strategy formulation and planning.


Strategic management is a business sub-discipline concerned with the coordinating of material and human resources within an organisation, in order to achieve long-term business goals.

The strategic management course
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MGT Strategic Management Course - University of Phoenix